Friday, April 28, 2017

Syllabus, May 2017 (Present Like Hollywood)‎


Present Like Hollywood
(Carleton University’s Mini-course, May 2017)
Instructor: Alin Farhadipour; Faculty advisor: Professor Andre Loiselle
The instructor’s email: Alinfarhadipour@gmail.com

Course description:
How can your presentation emulate a Hollywood movie? Do you want to inform and train as well as entertain your audience in a PowerPoint/Prezi presentation? This is a course for future successful students, presenters, businessmen, and movie makers. We will work together to employ cinematic narrative, suspense, gaze, framing, affect, mood, atmosphere, sympathy, conflict, and climax to direct your audience. We will also discuss the most recent communication techniques while having fun watching and analyzing presentations from Dragons' Den, X-Factor, presidential debates, and sales' pitches. At the end of this course, each student will have made a cinematically inspired presentation on a topic of his or her choice.
Sequence of events:
In the beginning, you will choose a topic for your final presentation. In the first half of the course, we will read material on how to do impressive presentations in general and cinematically-inspired presentations in particular. While reading the material, you will take notes of the points that would specifically help with your final presentation considering your presentation’s topic, audience, and goals. We will discuss your main questions, concerns, and feedback. In the first half, you will prepare your presentation employing what you have learned with the help of your classmates and in the second half, students will present while we analyse them and suggest ways to improve them based upon what we have learned.

Sunday, April 30th
Read The Rhetoric of PowerPoint; we will discuss it in the class,

Monday, May 1st
Introducing Magic Lantern, a prototype of both cinema and PowerPoint presentations!
A video about Magic Lantern discussing similarities between a Magic Lantern show and a PowerPoint presentation
Don’t serve technology—make it serve you!
Introduction, Sales Presentations, pp. ix-xi.
Selected pages from Dale Carnegie’s Effective Speaking:  
-What should I choose to give a presentation on? p. ix.
-One point per lecture, p. 141.
-Be clear, concise, and organized! Pp. 15, 146-147, 157, 158, 228-229.
-Practice talking, p. 22.
Shark Tank Season 8 episode 4 week 4 min 17 (Stuttering presenter for Atlantic chocolate), discussing the reasons for his failure)
What can I eat and drink before my presentation!?
-10 tips for 30 seconds, Presentations in action, p. 126.
-You are what you eat, Presentations in action, p. 127.
How my presentation's introduction should look like? 
-Making an entrance (NASA), How to wow, pp. 113-114.
-Elevator speech, Small message big impact, pp. 8-9, 11-12. 
-The elevator pitch in one sentence, Presentations in action, pp. 28-29.
-Open interestingly, Effective Speaking, pp. 230-237, 271.
-Get Yes Response, Effective Speaking, pp. 162-166, 171.
Season 8 episode 1 week 1, min 31.53 Rethink (to reduce cyberbullying): Confidence of a 16 yr Old presenter
-A very good example of a scientific talk’s introduction, Effective Speaking, pp. 107-108.
-8 Openings to avoid, Present your way, pp. 76-79.
-4 Proven openings, Present your way, pp. 80-82.
How to develop my presentation?
-Nerves are helping, How to wow, p. 112.
-Apply the 12 winning keywords, How to wow, p. 11.
-Use the magical because, How to wow, pp. 20-22.
-Attend the "so what?" Syndrome & WIIFY (What’s In It For You?), Presentations in action, pp. 10-11.
-8 ways to organize your presentation, The good, the bad and the ugly, Present your way, pp. 70-74.
-Employ the human factor, How to wow, pp. 118-119.
Watching The Voice. Pharrell won because of employing Human Factor in his speech (Others focused on themselves, but Pharrell on “the singer”): Emily Keener’s “Goodbye yellow brick road” 5:48 min
-Engage Ethos, pathos, logos, How to wow, pp. 110-111.
-Speak passionately, Effective Speaking, pp. 166-167.
Shark Tank Season 8 Episode 13 Week 13: Monsterpreneur (Greece Bags), passionate, fast talking presenter  
-Visuals, Effective Speaking, pp. 154-156.
-Use animated language and analogy + What matters is how you say it rather than what you say, Effective Speaking, pp. 70-71, 73, 84, 184-185, 196-197, 246-247.
Kevin’s animated language affects the entrepreneurs’ decision; Shark Tank, Kevin O’Leary The Godfather of Bozos is right here! 10:26 min: https://www.youtube.com/watch?v=9556pUwN4Bg
-Be friendly with your audience, Effective Speaking, pp. 6, 105, 108, 200-203, 231.
Good presenters on Dragons’ Den, Season 5 episode 5: Tea powder presenters made a deal with Bret because they liked him, min 35:10-43:22. The significance of friendliness and likeability as a Human Factor: https://www.youtube.com/watch?v=mg4yvz9KvSI
-Get the audience involved, Effective Speaking, p. 110.
-Repeat to impress, Effective Speaking, p. 252.
-5 Parts of a speech to memorize, Present your way, pp. 145-147.
-Summaries of the readings, How to wow, pp. 27-28, 57-58, 79-80, 130-131.
-More presentation advice to keep in mind, Effective Speaking, pp. vi-vii, 114, 208.
-Start preparing your final presentations applying what you have learned so far.

Tuesday, May 2nd
Gestures, movements, speaking, and behaviour
-Should I present seated or on-my-feet? Come out, How to wow, pp. 114-116.
-How to stand? How to eliminate the fig leaf? Presentations in action, pp. 118-119.
Shark Tank 15 year old millionaire M3 Girl design, 10:33 min (An example of the presenter’s confidence and authority)
-The importance of pause vs. fast talking, Presentations in action, pp. 109-110.
-Unwords: Even Barack Obama says them, Presentations in action, pp. 120-121.
Shark Tank. A presenter’s sincerity and modesty intrigued Kevin: Hard lesson learned by an eco-friendly entrepreneur, 7:54 min. https://www.youtube.com/watch?v=8fHuTUUnQgU
-Listen passionately and carefully to your audience, Listen up! How to wow, pp. 16-17.
Dragon Canada Season 5 Episode 20 The Korean guy who lost because he didn't listen to Arlene's offer, min 29:19
Dragon's Den, Season 5 Episode 8, Arlene are you ok? min 9:02 (Caring about the audience)
When to hand out the handouts?
-Handouts, How to wow, pp. 79-80.
How to persuade my audience?
-3 persuasion styles: Empirical/logical, psychological, personal, Present your way, pp. 229-232.
-Dragons’ Den, Season 5 episode 14, I will write you a cheque: Teacher gets a deal because of who she is, with no sales; an example of personal persuasion and believing in the presenter, min 15:50-23:45 https://www.youtube.com/watch?v=97Xa32FWaic
Crisis management
-Make it everybody’s problem, How to wow, pp. 122-123.
-Handel getting off the road, Mired in minutiae, How to wow, pp. 126-127.
How to wrap up my presentation?
-Close properly, Effective Speaking, p. 271.
-5 Closings to shun, Present your way, pp. 118-120.
-6 Dynamic closings, Present your way, pp. 121-123.
-Relationships between presentations and movies, Presentations in action, pp. 62-63.
-Begin with the end in mind, Presentations in action, pp. 40-41.
-Show versus Tell in Hollywood, Presentations in action, pp. 22-23.
-Storyboard, Presentations in action, pp. 42-43.
-Presenter is the hero/heroine, the epic storyteller-actor, slides are complimentary, Presentations in action, pp. 57-58.
-Create empathy by, and in, your presentation, Presentations in action, pp. 111-112.
-Movie editing techniques in presentations, Connection between slides, Presentations in action, pp. 34-35.
-The stages of the hero’s journey,
-Presentation lessons from Steve Jobs, The presentation secrets of Steve Jobs, selected pages from pp. I-36.
-Continue working on your final presentations applying what you have learned so far.

Wednesday, May 3rd
-The person of the year, Time Magazine, pp. 46-66 (look for dramatic structure and elements in Trump’s presentations)
-Dr Susan McConnell, Min 25:19-42:09, https://www.youtube.com/watch?v=Hp7Id3Yb9XQ
-Recipe for creating a cinematically inspired presentation,
-Continue working on your final presentations applying what you have learned so far.

Thursday, May 4th
-Continue working on your final presentations applying what you have learned so far.

Friday, 5th
-Doing your final presentations along with analysing them and suggesting ways to improve them based upon what we have learned.

Optional readings for specific purposes:
For sales presentations & business meetings
-We hold these truths to be sales relevant, Sales Presentations, pp. 3-6.
-Manners maketh man, How to wow, pp. 38-39.

Accommodation:
Not all students learn in the same way, and some students may need different accommodation to ensure they are able to succeed. Students seeking alternatives to traditional classroom participation or assignments are encouraged to discuss accommodations as early in the class as possible.

Additional information:
-The Paul Menton Centre for Students with Disabilities (PMC) provides services to students with Disabilities:
http://www1.carleton.ca/pmc/

Redistribution of course content:
Student or instructor materials created for this course (including lecture slides, presentations, and lecture notes) remain the intellectual property of the author(s). They are intended for personal use and may not be reproduced or redistributed without prior written consent of the author(s).

Resources:
Carnegie, D. (2011). The quick and easy way to effective speaking. Random House.
Dempsey, D. (2010). Present your way to the top. McGraw Hill Professional.
Field, S. (2007). Screenplay: The foundations of screenwriting. Delta.
Gallo, C. (2010). The presentation secrets of Steve Jobs: How to be insanely great in front of any audience. Prentice Hall.
Jones, F. C. (2008). How to wow: Proven Strategies for Presenting Your Ideas, Persuading Your Audience, and Perfecting Your Image. Ballantine Books.
Kjeldsen, J. E. (2006, January). The rhetoric of PowerPoint. In Seminar. net (Vol. 2, No. 1).
Scherer, M. (Jan 6, 2017). Person of the Year: Donald Trump. Time Magazine, 46-66.
Schiffman, S. (2007) Sales Presentation techniques (That really work). Adams Media.
Sjodin, T. L. (2012). Small Message, Big Impact: The Elevator Speech Effect. Penguin.
McConnell S. (Stanford): Designing effective scientific presentations
Weissman, J. (2011). Presentations in action: 80 memorable presentation lessons from the masters. Pearson Education.

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