-3 persuasion styles: Empirical/logical,
psychological, personal, Present your way,
pp. 229-232.
-Dragons’ Den, Season 5 episode 14, I will write you
a cheque: Teacher gets a deal because of who she is, with no sales; an example
of personal persuasion and believing in the presenter, min 15:50-23:45 https://www.youtube.com/watch?v=97Xa32FWaic
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